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SEO Knowledge Must Know Before Start

seo knowledge must know before start

Search Engine Optimization or SEO is one of the most important steps to improve traffic quality in your website. If you are about to start a new blogging website you must have some ideas about it. In this article, we are going to talk about the basics of SEO.
Remember the scope of SEO is huge and impossible to cover within a single post. We'll share advanced SEO tips and tutorials eventually but for now, let's stick with the basics to build your fundamental knowledge. Without fundamental knowledge, you are not gonna able to become a successful web developer or a blogger.

What? & Why SEO?

Search engine optimization or SEO means improving your web content to have more effective traffic from search engines. We Google from morning to night about a lot of stuff that makes our life simple and easy. Search engines take the right people to the right webpage. So search engines could be the main source of the traffic to a website.
You should care about SEO not because it gives a huge amount of traffic but because it brings specific and efficient traffic to your website. SEO is more reliable than advertising and most of the time costs much less than advertising. It brings your website to the people who are looking for the content you have created. Thus you get the right visitor on your website.

On-Page & Off-Page SEO

There are two types of SEO: On-page and off-page SEO. They both are important for your website and helps you to build effective traffic.
On-page SEO means optimizing webpage content for better traffic from search engines. It refers to using heading tags (h1 to h6) effectively, using proper keywords in articles, optimizing links and images of your site, optimizing the title and description tags properly.
Off-page SEO refers to the steps taken outside your website to gain traffic from search engines. It's also an important factor to have a good ranking on search engines. Remember you must complete on-page SEO first before off-page optimization.
Link building, traffic quality, online mentions of your website, having satisfying social media followers, etc. are the important factors for off-page SEO. Off-Page SEO is time-consuming and required to have a great number of skills. But it's one of the most efficient ways to bring your website to the first page of the search results in Google.

Keyword Research

Keywords are important. People use keywords to search, keywords will take them to your website if you have done good research.
Keywords refer to the terms that are used for searching on search engines. It sounds simple and you might think that there is not much to do here. But it's not the case.
You must use the most effective keywords in the title and description tags, contents you write, links, and images of your website. You must have an idea about the most popular keywords and less-known keywords that are related to your website. There are a lot of keyword research tools available online and most of them are free. You can Google to find them.

Should You Pay For SEO?

So, SEO is important and you must optimize your site for search engines, but should you spend your money on it? Well, there is no easy answer to that.
In my opinion, paying for SEO is not an ideal strategy. SEO companies are not partnered with Google (actually Google never partnership with them, it's my worse nightmare). SEO is very easy to learn and most of the tutorials about SEO are free. You can learn it without spending too much time and money. And also almost 90% of SEO is content quality. So, it can be and should be done on your own.

But if you have very little time and some bucks to spend, know a trusted SEO company then go for it. You may hire a full-time specialist if you are creating content regularly. It may cost you $500 to $5000 to have an effective optimization for your site

Step Further

As I've told you before there is a lot to learn about SEO and you can't do it overnight. Actually one can not learn everything about it and every day it's spreading its scope. So you must step further in order to have a good position in the competition.
Cover the basics first, then go for advanced SEO techniques. Also, look for tips and tricks about the game. Be smart and do optimization every day on every single page. You can also take courses and talk with professionals for advice. Thus you will gradually gain your ranking and get more effective traffic from search engine

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